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Can Ai help you to cook in 5 minutes ?
CHOMP: Reinventing the Cooking Experience with AI, an app which helps users make their food while saving their time.
Duration
4 Days
Role
Ux designer
Worked on
Research , Website and Pitch deck
Team members
Krunal ,Atharva ,Prachi ,Rahul
Project details
There were 4 problem statements, and we decided to choose the problem statement that we thought we could tackle and, most importantly, that we thought was a real problem people are facing.
Background
Food delivery and recipe apps are everywhere, but they lack personality and customization. Chomp is a smart, AI-powered food assistant that scans users' fridges, recommends creative recipes, and even orders missing ingredients. The twist? It talks to users like a food-obsessed best friend—roasting their bad food habits while encouraging better choices.
The Design Challenge:
How do you design a food app that isn't just functional but highly engaging and fun?
How do you create a chatbot that doesn't feel robotic but genuinely witty and helpful?
How can Chomp's branding stand out in a saturated food-tech market?
Key Considerations:
Conversational UX: What's the best way to design an AI-driven, personality-filled experience?
Food Discovery & Customization: Should the app suggest hyper-personalized meal plans or general fun ideas?
Ecosystem Integration: Should Chomp sync with grocery apps, meal kits, or health trackers?
Visual Branding: Should it be fun and bold like Duolingo, or more refined like Headspace?
Stats to Keep in Mind
42% of millennials & Gen Z struggle to decide what to eat daily.
AI-powered personalization boosts user engagement by 70% in apps.
65% of users abandon cooking apps due to lack of fun & engagement—Chomp should solve this.
Goals
Clean UI
Increase the number of new users
User research
Validation
User persona
Samantha
Age 38.
Part time administrative assistant .
Balances work and family life; manages a household with two young children. Uses technology primarily to simplify day-to-day tasks and improve family routines.
Motivations
Seeks recipes that are both nutritious and appealing to children
Needs quick, family-friendly recipe ideas that fit into a busy schedule
Values features that streamline grocery shopping and meal prep, such as ingredient lists and shopping integrations
Pain points and frustrations
Finds many recipe apps offer the same recipes repeatedly, making it hard to discover fresh ideas
Struggles with finding recipes that meet the dietary needs and taste preferences of her family, leading to decision fatigue
Dislikes generic recommendations that don't consider her family's unique dietary restrictions or preferences
Chris
Age 28
Graphic designer
Pune
Loves exploring new culinary trends and experimenting in the kitchen. Embraces innovative technologies and interactive apps for both work and personal hobbies.
Motivations
Thrives on discovering unconventional recipes and innovative cooking techniques
Pain points and frustrations
Finds it challenging when apps are too structured or rigid, which stifles his creative process in the kitchen
Gets bored with apps that don't offer creative or unique recipes, leading him to abandon apps quickly
Needs and expectation
Regularly updated, experimental, and themed recipes that inspire creativity
Key learning
While doing the user research, I had a conversation with my friend who lives in a PG and has less time for food preparation because she has a morning shift job. So I asked her about her time management in the morning. After understanding her time management, I learned that due to time constraints, she used to have roadside food.
User Journey
Made using grok*
The flow of the application
The key features we decided to add
Key learning
Our process during key feature was to bring as many idea as we can , so we can add only those feature that are needed and would be achievable in 4 days of duration
